項目(mu)緣起：

作為全(quan)(quan)球豪華汽車市場的(de)(de)領導者(zhe)，BMW在努力(li)提高產品的(de)(de)主動和被動安(an)(an)全(quan)(quan)性的(de)(de)同時，亦肩負強(qiang)烈的(de)(de)責(ze)任感倡導安(an)(an)全(quan)(quan)的(de)(de)駕駛行為，專注于建(jian)立(li)和維護一個(ge)安(an)(an)全(quan)(quan)的(de)(de)交(jiao)通(tong)環境，尤其重視對(dui)兒(er)童的(de)(de)道路安(an)(an)全(quan)(quan)教育。孩(hai)子是社(she)會的(de)(de)未(wei)來，BMW希望能(neng)夠(gou)通(tong)過對(dui)孩(hai)子的(de)(de)安(an)(an)全(quan)(quan)教育從而影響到一個(ge)家庭的(de)(de)安(an)(an)全(quan)(quan)出行習慣(guan)、增(zeng)強(qiang)其安(an)(an)全(quan)(quan)意識，甚(shen)至(zhi)覆(fu)蓋整(zheng)個(ge)社(she)會。

BMW兒童交通安全訓練營 作中國好司機-佛山市依時利新科技有限公司

基于(yu)此，2005年，BMW將先(xian)進的教育(yu)(yu)經(jing)驗(yan)(yan)引入中國(guo)，正式(shi)啟動“BMW兒(er)童(tong)交通(tong)安全訓練營”，這(zhe)是BMW的專長性(xing)企(qi)業(ye)社(she)會責任項(xiang)目，也是汽(qi)車(che)行(xing)業(ye)在兒(er)童(tong)交通(tong)安全教育(yu)(yu)領域開展的首創(chuang)性(xing)項(xiang)目。BMW兒(er)童(tong)交通(tong)安全訓練營致(zhi)力于(yu)通(tong)過路演情景體驗(yan)(yan)、互(hu)動教學、新媒體教學等(deng)寓(yu)教于(yu)樂的教育(yu)(yu)方式(shi)，幫助4-9歲兒(er)童(tong)學習(xi)交通(tong)安全知識、提高交通(tong)安全與自我防護意識。

項目特色：

BMW兒(er)童交通安全訓練營緊跟社會熱(re)點(dian)，以創新的教育模(mo)式和多(duo)渠道傳播，影(ying)響(xiang)了眾(zhong)多(duo)兒(er)童與(yu)家庭。

BMW兒(er)童交(jiao)(jiao)通安全訓(xun)練(lian)(lian)營每年(nian)都會根據與兒(er)童交(jiao)(jiao)通安全相(xiang)關(guan)的最(zui)新熱(re)點(dian)問題(ti)，在最(zui)亟待(dai)解決(jue)的問題(ti)當中尋找突破(po)口，并就(jiu)此(ci)創新項目，比如從針對兒(er)童教(jiao)育，拓(tuo)展(zhan)到父母(mu)，進而拓(tuo)展(zhan)到所有成(cheng)人(ren)駕(jia)駛員。2017年(nian)，BMW兒(er)童交(jiao)(jiao)通安全訓(xun)練(lian)(lian)營積極(ji)響應公安部交(jiao)(jiao)管(guan)宣傳部門(men)發(fa)起的?“中國好(hao)司(si)機(ji)”主題(ti)宣傳活動，面(mian)向廣大(da)BMW經銷商、合作(zuo)伙(huo)伴、車主、員工，發(fa)起發(fa)出“BMW好(hao)司(si)機(ji)”的文明(ming)交(jiao)(jiao)通倡議。

在跟進社會(hui)熱點(dian)的基礎上(shang)，BMW兒(er)童(tong)(tong)交通安(an)全(quan)訓練營堅持(chi)教育模式的創新，摒棄枯燥的說教和傳統的單向(xiang)知識輸入，采用創新科技(ji)、親子(zi)(zi)互動與浸(jin)入式的學習(xi)理念，引導孩子(zi)(zi)們(men)快樂地(di)學習(xi)，做到了(le)真正(zheng)的寓(yu)教于樂。該項目推出的《BMW小學生交通安(an)全(quan)讀本》、系(xi)列動畫(hua)片《安(an)安(an)的故事》等內容(rong)，因(yin)其充滿童(tong)(tong)真又(you)妙趣橫生的畫(hua)面，深受全(quan)國兒(er)童(tong)(tong)和家長的喜愛。

傳播渠道上，BMW兒(er)(er)童(tong)(tong)(tong)(tong)交通(tong)(tong)安(an)(an)全(quan)(quan)(quan)(quan)(quan)訓(xun)練(lian)(lian)營除了(le)深(shen)入全(quan)(quan)(quan)(quan)(quan)國多個城市開展(zhan)路(lu)演活動，還通(tong)(tong)過開展(zhan)跨界(jie)合(he)作以及創新的(de)新媒體傳播渠道，向更(geng)多的(de)公眾(zhong)傳遞(di)兒(er)(er)童(tong)(tong)(tong)(tong)交通(tong)(tong)安(an)(an)全(quan)(quan)(quan)(quan)(quan)知識。2016年，首家“BMW兒(er)(er)童(tong)(tong)(tong)(tong)交通(tong)(tong)安(an)(an)全(quan)(quan)(quan)(quan)(quan)體驗館”落戶沈陽科學宮，這標志著“BMW兒(er)(er)童(tong)(tong)(tong)(tong)交通(tong)(tong)安(an)(an)全(quan)(quan)(quan)(quan)(quan)訓(xun)練(lian)(lian)營”以創新的(de)形(xing)式實現了(le)在兒(er)(er)童(tong)(tong)(tong)(tong)交通(tong)(tong)安(an)(an)全(quan)(quan)(quan)(quan)(quan)教(jiao)(jiao)育(yu)領域的(de)全(quan)(quan)(quan)(quan)(quan)新升級，為當地提供長期可持續(xu)的(de)兒(er)(er)童(tong)(tong)(tong)(tong)道路(lu)安(an)(an)全(quan)(quan)(quan)(quan)(quan)教(jiao)(jiao)育(yu)做出(chu)貢獻；2017年，聯合(he)中國少(shao)年兒(er)(er)童(tong)(tong)(tong)(tong)新聞(wen)出(chu)版(ban)總社(she)定制推(tui)出(chu)了(le)《BMW兒(er)(er)童(tong)(tong)(tong)(tong)交通(tong)(tong)安(an)(an)全(quan)(quan)(quan)(quan)(quan)訓(xun)練(lian)(lian)營·安(an)(an)全(quan)(quan)(quan)(quan)(quan)教(jiao)(jiao)育(yu)魔(mo)法城堡(bao)》系列兒(er)(er)童(tong)(tong)(tong)(tong)安(an)(an)全(quan)(quan)(quan)(quan)(quan)讀本及AR?4D（增強現實）教(jiao)(jiao)具(ju)，通(tong)(tong)過營造情境(jing)式體驗，讓家長與兒(er)(er)童(tong)(tong)(tong)(tong)一起體驗學習兒(er)(er)童(tong)(tong)(tong)(tong)道路(lu)安(an)(an)全(quan)(quan)(quan)(quan)(quan)及其他兒(er)(er)童(tong)(tong)(tong)(tong)安(an)(an)全(quan)(quan)(quan)(quan)(quan)知識。

社會意義：

作為BMW在中國(guo)開展的(de)(de)歷時(shi)最(zui)久(jiu)的(de)(de)企(qi)業社會責任項目(mu)，“BMW兒(er)童(tong)(tong)交通安(an)(an)全(quan)(quan)訓練營”已(yi)連續(xu)開展13年，走過全(quan)(quan)國(guo)64座城(cheng)市(shi)，惠及人群(qun)超(chao)過40萬，是汽車(che)行(xing)業在兒(er)童(tong)(tong)安(an)(an)全(quan)(quan)教育(yu)領域開展的(de)(de)首創性項目(mu)，也是企(qi)業參與兒(er)童(tong)(tong)安(an)(an)全(quan)(quan)教育(yu)的(de)(de)成(cheng)功(gong)范例(li)。?

BMW兒童(tong)交通(tong)安全(quan)訓練(lian)營不僅(jin)為我(wo)國(guo)(guo)(guo)的兒童(tong)教育事業發展做出了有益探(tan)索，也(ye)印(yin)證了BMW對中國(guo)(guo)(guo)社會(hui)的長期承諾與切實踐行社會(hui)責任的誠意與努(nu)力。未來(lai)，BMW將繼續通(tong)過(guo)BMW兒童(tong)交通(tong)安全(quan)訓練(lian)營，把安全(quan)知識和(he)快(kuai)樂時(shi)光(guang)送到更多小(xiao)朋友身邊，與千萬(wan)中國(guo)(guo)(guo)兒童(tong)共享安全(quan)生活。